The next best thing to being a fly on a wall

Remote observation makes it possible to see what customers see and hear what they are thinking in the moment. Combined with insightful interviews, it completes the picture.

mobile DEVICES mean instant context

The next best thing to being a fly on the wall might just be the digital device in your customer's hand—providing a fast, simple and unobtrusive way to observe a wide range of activities in context. Remote observation can be like seeing through your customers' eyes while hearing their thoughts. 

Faster, cheaper and everywhere

Context is often critical to gaining insight—but getting context doesn't always require getting on a plane. The ubiquity of mobile devices and the ease of streaming video can provide better results in a shorter time and at a fraction of the costs of conventional in-person studies. There are some situations where in-person observations are the best options, but in many cases, remote observations are a powerful alternative.

observations complete the picture

Habits and heuristics are shaped by contextual factors and understanding their influence often requires us to observe the contexts in which choices are made. By combining remote observations with insight interviews we gain a complete picture of past and present behavior—the surest way to get the most comprehensive results.

What we think of as inner states — preferences and emotions — are actually powerfully and imperceptibly influenced by seemingly inconsequential personal ways that we don’t necessarily appreciate, our inner states are the result of our outer circumstances.
— Malcolm Gladwell, The Tipping Point